Because Weather — America's Hyper-Local Weather Affiliate Network

Upper Cumberland Weather — Tennessee

WXorNOT — South Central Kentucky (WABBLES Region)

Texoma Weather Lab — SW Oklahoma

North Georgia Weather Authority — North Georgia

StormTrack360 — Northern Arkansas & Southern Missouri

Because Weather — Connecting Communities Through Precision Forecasting

Severe Weather Coverage — 24 Hours a Day, 7 Days a Week

Now Accepting Affiliate Applications — becauseweather.com

Upper Cumberland Weather — Tennessee

WXorNOT — South Central Kentucky (WABBLES Region)

Texoma Weather Lab — SW Oklahoma

North Georgia Weather Authority — North Georgia

StormTrack360 — Northern Arkansas & Southern Missouri

Because Weather — Connecting Communities Through Precision Forecasting

Severe Weather Coverage — 24 Hours a Day, 7 Days a Week

Now Accepting Affiliate Applications — becauseweather.com

Our Mission

Weather That Knows Your Name.

Because Weather was born from a simple but powerful idea: the people who understand a region's weather best are the ones who live there. We bring together passionate, expert meteorologists and weather communicators — each deeply rooted in their communities — and give them the platform, technology, and resources to deliver forecasting that national networks simply can't match.

From tornado watches in the Ozarks to severe storms sweeping through North Georgia, from ice events paralyzing the Upper Cumberland to supercells spinning up across Texoma — our affiliates are there first, communicating clearly and keeping people safe.

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Hyper-Local Accuracy

Forecasting calibrated for your exact geography, not a 50-mile radius.

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Rapid Alerts

Severe weather notifications pushed directly to your device, instantly.

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Community First

Built by locals, for locals — with outreach, education, and trust at the core.

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Cutting-Edge Tech

Professional radar, camera networks, and app infrastructure rivaling major broadcasters.

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Dedicated Regional Affiliates

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States Served

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Affiliate Apps

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24/7

Severe Coverage

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750K+

Reached Audience & Growing!

Our Network

The Affiliates Behind the Forecast

Each Because Weather affiliate is a dedicated local expert — a meteorologist or seasoned weather communicator who has earned the trust of their community through years of accurate, timely, and life-saving coverage.

📍 Tennessee

Upper Cumberland Weather

Anthony Taylor, Meteorologist

Upper Cumberland Region of Tennessee — Cookeville, Crossville, Livingston & surrounding communities

A cornerstone of weather awareness in the Upper Cumberland Plateau, Anthony Taylor delivers hyper-precise forecasting for one of Tennessee's most topographically complex regions. From valley fog events to powerful convective storms, UCW is the go-to source for residents and emergency managers alike.

Severe Weather Winter Weather Flooding

App Available

📍 South Central Kentucky

WXorNOT

Landon Hampton, Meteorologist

The WABBLES Region — Warren, Allen, Barren, Butler, Logan, Edmonson & Simpson Counties, Kentucky

Meteorologist Landon Hampton delivers professional-grade analysis and an engaging, community-focused voice across South Central Kentucky's WABBLES region. With live severe weather coverage, an active blog, and a loyal regional following, WXorNOT is the trusted hyper-local voice of the Bowling Green metro.

Severe Thunderstorms Tornado Coverage Live Streaming WABBLES Region

App Available — wxornotbg.com

📍 SW Oklahoma

Texoma Weather Lab

Austin Bowling, Meteorologist

Southwest Oklahoma — Lawton, Chickasha, Duncan, Altus & the Texoma corridor

Southwest Oklahoma's most experienced meteorologist — Austin Bowling's Texoma Weather Lab is a fully operational hyper-local weather service featuring live radar, video forecasts, school outreach, and a growing network of regional sponsors. TWL delivers on-air quality coverage with the intimacy of a community voice.

Tornadoes Supercells Live Radar School Outreach

App Available — texomaweatherlab.com

📍 North Georgia

North Georgia Weather Authority

Lily Chaney, Meteorologist

All of North Georgia — Blue Ridge, Dalton, Rome, Gainesville, Chatsworth & mountain communities

Covering one of the Southeast's most weather-diverse corridors, Lily Chaney and the North Georgia Weather Authority provide trusted forecasting across the mountain communities, river valleys, and urban corridors of North Georgia. From Appalachian snowfall to severe spring storms and flash flooding, NGWA is the region's most trusted source.

Mountain Weather Flash Flooding Severe Storms

App Available

📍 Arkansas / Missouri

StormTrack360

Because Weather Affiliate

Northern Arkansas & Southern Missouri — The Ozarks Corridor, Harrison, Mountain Home, Branson & surroundings

Serving the tornado-prone and storm-active Ozarks region across the Arkansas-Missouri border, StormTrack360 provides 360-degree severe weather coverage for communities often overlooked by major metro-focused networks. With live streaming on YouTube and a Google Play app, ST360 delivers critical alerts when and where they matter most.

Ozarks Live Coverage Severe Storms App + YouTube

App on Google Play

Become the Next Affiliate →

The Platform

Everything an Affiliate Needs to Grow.

Because Weather isn't just a brand — it's a complete operational platform. We give our affiliates world-class tools so they can focus on what they do best: keeping their community safe.

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Custom App Development

Fully branded, white-label weather apps for iOS and Android. Each affiliate gets their own app with custom alerting, radar, and community features tailored to their coverage area.

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Radar & Camera Solutions

Access to professional-grade radar tools and a growing network of regional weather cameras. See your coverage area in real time, from every angle.

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Severe Weather Alerting

Push notification infrastructure that delivers critical alerts directly to subscribers' devices the moment a threat is detected — faster than national services.

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Website & Digital Presence

Professional website development, hosting, and ongoing technical support so affiliates maintain a polished, trusted digital presence.

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Sponsorship & Revenue

Access to Because Weather's national and regional sponsor network. We help affiliates land deals, structure packages, and generate sustainable revenue.

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Brand & Content Resources

Shared brand kit, graphics templates, broadcast graphics, and a network of peers to collaborate with, share expertise, and grow together.

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Community Outreach

Structured programs for school visits, emergency preparedness partnerships, and public education initiatives that deepen community trust.

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Analytics & Insights

Audience analytics, engagement data, and performance dashboards so affiliates understand their growth and can communicate value to sponsors.

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Network Amplification

Cross-network promotion, shared major weather event coverage, and collective marketing that elevates every affiliate in the Because Weather family.

Why Because Weather

Why Communities Trust Us

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We Live Where We Forecast

Every affiliate is embedded in their community. They know the microclimates, the flood-prone roads, the elevation changes — because they drive them every day.

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Speed That Saves Lives

Our affiliates routinely provide life-saving alerts ahead of national networks. When every minute counts in a tornado warning, local expertise is the difference.

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Multiple Platforms, One Voice

Web, app, social media, YouTube, and radio partnerships mean communities receive warnings through every channel they use.

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True Community Partnership

School visits, SKYWARN collaboration, emergency management coordination, and public education — our affiliates are genuine partners in community resilience.

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Professionally Accountable

Because Weather affiliates are held to professional standards of accuracy, transparency, and communication — backed by network oversight and shared best practices.

"Southwest Oklahoma's most experienced meteorologist... looking out for you. That's the commitment Texoma Weather Lab makes every single day — and that's the Because Weather promise writ large. Not just data. Not just radar. A real person, in your region, accountable to your community."

— Because Weather Affiliate Network Philosophy

Affiliate Meteorologists

States Covered

∞

Community Commitment

24/7

Severe Coverage

National Reach. Local Trust.

The Because Weather network combines the geographic reach of a national brand with the irreplaceable authenticity of local meteorologists. Sponsors gain access to highly engaged, regionally loyal audiences across multiple states — audiences that national brands cannot efficiently reach through traditional advertising channels.

Sponsorship

Partner With America's Hyper-Local Weather Affiliate Network.

Because Weather is building America’s Hyper-Local Weather Affiliate Network — a growing coalition of trusted regional meteorologists unified under one brand, one platform, and one national channel. For national sponsors, this means a single partnership that delivers authentic, community-level reach across every market we operate in, with the scale of a national media property.

Ideal National Sponsor Partners

Brands whose customers are most engaged during severe weather events are our strongest match. When a tornado warning fires or an ice storm shuts down roads, people check their Because Weather affiliate — and they're buying tires, wipers, insurance, and emergency supplies. The alignment is natural, authentic, and powerful.

Request Sponsorship Deck →

Seen In Action

Real Coverage. Real Communities.

When severe weather strikes, Because Weather affiliates go live — delivering wall-to-wall coverage that keeps communities safe. Below are real broadcast frames pulled directly from our affiliate network — protecting real people, in real time.

Upper Cumberland Weather

Severe Thunderstorm Warning — Wilson, Smith & Putnam Co., TN

“UCW’s sky camera network spans Lebanon to Alexandria — giving us eyes on the storm the moment rotation develops.”

WXorNOT

Tornado Warning — Bowling Green & WABBLES Region, KY

“Landon Hampton’s Cyclone Port Network gives WABBLES residents live visual confirmation during active tornado warnings — no guessing, just facts.”

North Georgia Weather Authority

Red Flag Warning — Cherokee County Sky Cam & Multi-City Forecast

“From mountain snow events to severe spring outbreaks, NGWA brings North Georgia the trusted, hyper-local coverage they deserve.”

Texoma Weather Lab

April 14 Supercell Outbreak — SW Oklahoma Severe Coverage

“Austin Bowling tracked golf ball hail and 70+ mph winds across Cotton County — textbook supercell coverage from Texoma Weather Lab.”

StormTrack360

Tornado Warnings — Arkansas & Missouri Ozarks Corridor

“StormTrack360’s GR2 3D street-level radar and 30+ years of emergency management experience means the Ozarks gets broadcast-quality coverage every event.”

Watch Our Affiliates Live

Subscribe to each affiliate’s YouTube channel to get notified the moment severe weather coverage begins.

▶ UCW ▶ WXorNOT ▶ NGWA ▶ Texoma WL ▶ ST360

Affiliate Opportunities

Your Region Deserves Better Weather Coverage.

Are you a meteorologist, weather communicator, or passionate weather observer with a following in your community? Because Weather is actively seeking dedicated affiliates to expand our network into underserved regions across America.

Apply Online & Tell Us About Your Region

Meet Our Team & Align on Mission

Get Onboarded with Full Platform Access

Launch Your App & Grow Your Audience

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Your Own App

Custom-branded weather app built and maintained for your region at no upfront cost.

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Revenue Support

Access to sponsorship network and guidance on monetizing your platform sustainably.

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Tech Infrastructure

Radar tools, camera solutions, alert infrastructure, and hosting — all provided.

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Brand & Identity

Professional brand kit, graphics, and Because Weather network co-branding.

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Peer Network

A family of like-minded local meteorologists sharing expertise, coverage, and support.

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Network Amplification

Cross-promotion across all Because Weather affiliate channels and national brand presence.

Apply to Become an Affiliate Learn About the Platform

Get In Touch

Let's Build Something Together.

Whether you're a potential sponsor looking for authentic regional reach, a meteorologist ready to take your community coverage to the next level, or a media partner interested in collaboration — we'd love to hear from you.

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Website

becauseweather.com

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General Inquiries

info@becauseweather.com

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Sponsorship

sponsors@becauseweather.com

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Affiliate Applications

affiliates@becauseweather.com

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Precision Weather. Your Community.